In 1908, industrialist William C. Durant used Buick’s success to form General Motors, making it the first division in the GM family. Buick’s reputation for reliability, refinement, and smooth power became a defining factor in the company’s early dominance.

Throughout the 20th century, Buick positioned itself between Chevrolet and Cadillac—offering accessible luxury, elegant styling, and advanced engineering. The brand gained popularity with models like the Roadmaster, Riviera, and Electra, known for their quiet comfort and graceful design.

During the 1980s, Buick’s performance heritage reemerged with the legendary Grand National and GNX—turbocharged icons that blended muscle and luxury, earning cult status among enthusiasts.

In the 21st century, Buick transformed into a global premium brand, finding major success in China, where it became a symbol of status and reliability. Many modern Buicks are now designed with both American and Chinese markets in mind, blending Western craftsmanship with global appeal.

Buick’s lineup in the 2020s focuses on premium SUVs such as the Encore GX, Envision, and Enclave, each emphasizing comfort, advanced safety, and modern design. The brand is also moving toward a fully electric future under GM’s Ultium platform.

By 2025, Buick’s new design direction, called “Pure Design”, redefines its identity with sleeker aesthetics and cutting-edge technology. The upcoming Wildcat EV concept signals Buick’s evolution into an all-electric luxury brand by the end of the decade.

As one of America’s most enduring automakers, Buick continues to stand for quiet sophistication, timeless design, and a seamless transition toward the next era of electric luxury.