During the 2000s, the “One Ford” strategy consolidated platforms and improved quality and profitability; notably, Ford avoided bankruptcy during the 2008–09 financial crisis.

In the 2020s, Ford accelerated electrification and software: Mustang Mach-E, F-150 Lightning, and E-Transit anchor its EV lineup alongside connected-vehicle tech.

Under CEO Jim Farley, Ford reorganized into Ford Blue (ICE), Model e (EVs & software), and Ford Pro (commercial & fleet), aligning products to customer needs.

As of 2025, Ford invests in next-gen EV platforms, battery supply, over-the-air updates, driver-assist systems, and sustainable materials as it targets long-term carbon-neutral operations.

Core strengths include truck leadership (F-Series), American performance heritage (Mustang, Bronco), and deep commercial expertise serving work, government, and fleet customers.

Looking ahead, Ford aims to blend heritage with technology—expanding smart, electric, and connected vehicles while improving quality, cost structure, and charging/service ecosystems.