Lucid’s vision is centered on redefining sustainable mobility through advanced engineering, design, and efficiency. Led by CEO Peter Rawlinson—former Chief Engineer of the Tesla Model S—Lucid has positioned itself as one of the most innovative players in the premium EV market.

In 2016, Lucid rebranded and announced its first production vehicle, the Lucid Air, a fully electric luxury sedan designed to compete directly with Tesla, Mercedes-Benz, and Porsche. Manufactured at the company’s state-of-the-art factory in Casa Grande, Arizona, the Air set new benchmarks in electric performance, comfort, and range.

The Lucid Air Dream Edition achieved an industry-leading EPA-estimated range of 520 miles (837 km) per charge, making it the longest-range electric vehicle in the world as of its release. The car also features Lucid’s proprietary “Lucid Electric Advanced Platform (LEAP)” architecture, ultra-efficient motors, and cutting-edge 900V electrical systems.

Lucid’s design language combines aerodynamic elegance with intelligent luxury—focusing on spacious interiors, sustainability, and technology integration. Its vehicles feature the Lucid UX interface and a minimalist interior crafted with sustainable materials.

Backed by significant investment from the Public Investment Fund (PIF) of Saudi Arabia, Lucid went public via a SPAC merger in 2021, fueling rapid expansion into global markets including Europe and the Middle East.

In addition to the Air sedan, Lucid is expanding its lineup with the upcoming Lucid Gravity SUV, designed to combine luxury, range, and utility. The company also plans to develop more affordable EVs and advanced battery systems for other manufacturers.

As of 2025, Lucid continues to push the limits of EV technology with innovations in energy density, charging speed, and aerodynamic efficiency. Its mission—“Inspiring the adoption of sustainable energy through advanced mobility”—reflects its commitment to performance, design, and environmental responsibility.

With a focus on American engineering and visionary design, Lucid stands as a leader in the next generation of electric luxury performance vehicles.